Engineered with Goodyear's QuietTread Technology, the EfficientGrip features a computer-optimized tread pattern and an advanced carcass design, which dampens the road noise and vibrations from entering the internal atmosphere of the vehicle. The unique traction resins and 3D-shoulder blades incorporated in the tread design provides additional biting edge for enhanced traction when stopping in the wet, as well as improved braking on dry roads. Goodyear's FuelSaving Technology combines innovative silica construction compound and lightweight structure of the tire to minimize intra-molecular friction for lower resistance. This combination results in a tire that is lighter on the driver's pocket by providing higher mileage and reduced fuel consumption. The optimized weight and structure of the tire also helps the tire maintain stiffness for precise steering and superior stability during cornering. The low-profile tire with an aggressive tread pattern are also preferred by drivers for enhancing the characteristic look of their large rim diameter vehicles.